Social Media Trends

Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.


Facebook:  American online social media and social networking service 2,230,000,000
YouTube:  YouTube is an American video-sharing site headquartered in San Bruno, California. 1,900,000,000
Instagram:  A photo and video-sharing social networking service owned by Facebook, Inc. 1,000,000,000
Qzone:  A social networking website based in China which was created by Tencent in 2005. 563,000,000
Weibo: Sina Weibo is a Chinese microblogging website. Launched by Sina Corporation in 2009. 376,000,000
Twitter:  A social networking service on which users post and messages known as “tweets”. 336,000,000
Reddit: An American social news aggregation, web content rating, and discussion website. 330,000,000
Pinterest: A web and mobile app that operates a system designed to discover information. 200,000,000 A global social networking site where users create profiles and send questions. 160,000,000
Tumblr: A microblogging and social networking website founded in 2007. 115,000,000
Flickr An image hosting service and video hosting service. It was created by 2004. 112,000,000
Google+:  An Internet-based social network that is owned and operated by Google. 111,000,000
LinkedIn: A business-employment-oriented service operates via websites and mobile apps. 106,000,000
VK:  A Russian online social media and social networking service. 97,000,000
Odnoklassniki: is a social network service for classmates and old friends. 71,000,000
Meetup: Meetup operates as a website providing membership software 35,300,000

Social media statistics

  • For context, as of April 2018, total worldwide population is 7.6 billion
  • The internet has 4.2 billion users
  • There are 3.03 billion active social media users
  • On average, people have 5.54 social media accounts
  • 91% of retail brands use 2 or more social media channels
  • 81% of all small and medium businesses use some kind of social platform
  • Internet users have an average of 7.6 social media accounts
  • Social media users grew by 121 million between Q2 2017 and Q3 2017.
  • That works out at a new social media user every 15 seconds.
  • Facebook Messenger and Whatsapp handle 60 billion messages a day.
  • Social networks earned an estimated $8.3 billion from advertising in 2015.
  • $40bn was spent on social network advertising in 2016.
  • 38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago.
  • Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter.
  • People aged 55-64 are more than twice as likely to engage with branded content than those 28 or younger
    96% of the people that discuss brands online do not follow those brands’ owned profiles
    78 percent of people who complain to a brand via Twitter expect a response within an hour.